CAVA2 Branding Guidelines

Brand / Creative / Interactive Digital Brochure

CAVA2 is a project run by the Natural Resources Institute (NRI) of the University of Greenwich, UK and several African institutes, supported by a grant from the Bill and Melinda Gates Foundation. CAVA2 aims to increase the incomes of at least 200,000 people who work in the production of cassava.

To help to bring the project together and with no existing brand guidelines in place, we were engaged to create a brand identity and brand manual to include values, logo and colour guidelines, and font usage. The final brochure was then presented as a fully interactive PDF.

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